BRAND STORIES: GRAFF
We first fell in love with Graff about nine years ago. Not only do their European-inspired designs offer a balanced mix of contemporary and traditional options, their craftsmanship and quality really impressed us! For example, in our Showroom you can hold a Graff shower union in one hand and a competitor’s shower union in the other hand. You can actually feel the quality difference – the Graff union weighs 1.6 pounds while the competitor’s weighs only 4 ounces! From kitchen faucets to bathroom accessories and everything in between we are confident that you will love Graff’s commitment to quality and design as much as we do. Graff kitchen & bath faucets are featured in our Showroom- come take a look and feel the quality for yourself.
Here’s some more information about Graff from their website:
Headquartered in Milwaukee, Wisconsin, USA, with locations throughout Europe, GRAFF is globally recognized for its trend-setting products and unique vision. Supported since 1922 by extensive plumbing and hardware manufacturing experience, GRAFF has positioned itself at the forefront of design creating designer-based collections for the luxury market.
Utilizing the latest manufacturing technology and thanks to a tradition of old-world craftsmanship, GRAFF’s commitment to creating cutting-edge, premium-quality collections is evident in each and every product.
GRAFF employs over 900 dedicated professionals and has total control over the full production process, making it a truly vertically-integrated manufacturer.
GRAFF’s parent company, Meridian International Group, is an ISO 9001 and ISO 14001 certified company, comprised of several business units. Meridian strategically combines a strong European OEM faucet and valve production history with over 30 years of American excellence in OEM machined parts.
Meridian’s prestigious customer portfolio includes many global plumbing companies as well as the number one American manufacturer of motorcycles.
Since early 1970s, the Meridian International Group, an Original Equipment Manufacturer located in Milwaukee, Wisconsin, has been producing faucets, valves, shower components and other machined products for some of the world’s leading companies in the plumbing sector.
In order to meet the increasing demands of the American market, Meridian International Group acquired Valvex, a European valve and faucet manufacturer founded in 1922.
GRAFF became the benchmark brand in the USA market by resisting the trend to cut-costs and focusing on quality, cutting-edge design.
In 2010, to strengthen its market presence in Europe, GRAFF created a branch office in Florence, Italy.
Today, GRAFF continues to grow, testing and developing cutting-edge, luxury bath collections.
There is a point where style meets the essential values of life, where design and quality become a commitment.
Internationally recognized as an avant-garde manufacturer of exciting, trend-setting bathroom and kitchen fixtures, GRAFF has built its reputation as an interpreter and protagonist of modern lifestyle, bringing creativity and inspiration into many homes, and as a company, being keenly aware of human and environmental issues and values.
GRAFF points of strength:
- Unique design
- Full range of products in each collection
- Superior finishes
- Undisputable quality supported by a truly vertically-integrated supply chain
- Respect and improvement of worldwide environmental and engineering standards
- Competitive prices
- Reliable service
GRAFF is truly a vertically-integrated manufacturer. With each product being engineered, manufactured and inspected in-house, the company holds total control of every step in the manufacturing process. GRAFF products are quickly brought to market and deliver the highest levels of form and function.
With a long history in producing OEM faucets, GRAFF unifies American ingenuity and European marketing and design.
GRAFF’s artisans rely on expertise honed from years of experience in turning exciting raw ideas into tangible goods, with unlimited customization and design possibilities.
Utilizing old-world craftsmanship and new-age technology, all products are cast, polished and plated with the utmost of precision and care.
All products are then painstakingly inspected by hand to insure the highest standard of excellence. When a GRAFF product enters your home, it is guaranteed to exceed your expectations.